What is Marketing? (Part 1)

According to American Marketing Association as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Other sites, dictionaries and online resources have their own definition of what marketing is. Mostly, they are similar. But if we were to define it in one word or phrase, what would it be, have you wondered?

To me, who has been part of this ever evolving world of marketing, it simply means “education.” You could have an amazing product or service, but if your target audience does not know about it, it’s useless.

“Nothing ever becomes real till it is experienced.” John Keats

As an effective marketer with the goal of building brands and engaging audiences, I find it is my job to ensure that the brands I work with and on are being truly experienced by the respective audiences.

The Rule of 7 of marketing says that a prospect needs to see or hear your brand message at least seven times before they take action and buy from you. So go on now, educate your audience. But don’t stop after doing it once, it must be an on-going process.

Buyers these days are more aware and knowledgeable than ever – thanks to the world of globalization and evolution of the internet. Establish yourself as the thought leader in your space, and see the magic and power of education!

The thing is: there is no right or wrong answer or definition of marketing. It is how you see it as a business owner and what works for you.

I asked some successful business leaders in Victoria what marketing meant to them or how they would define it, and the wide variety of definitions enlightened my mind. I would love to share with you all what those are in my part 2 of what marketing is. Stay tuned.

And, if you’d like to share what marketing means to you, let me know using hashtag #spicemarketing and I’ll add it to my marketing dictionary and share in my part 2 of “What is Marketing?”

Interested in a discussion with me over coffee? Let’s do it!



Leave a comment