Facebook announced last night that it’s going to show more content from friends and family and less from brands and businesses. Although this sounds challenging for advertisers, I think it’s an incredible opportunity for smart marketers to shine!
It goes back to the ‘Content is King‘ philosophy! This had to happen some day – just glad it happened sooner. The advertising space on Facebook was becoming increasingly saturated and the meaningful engagement levels were not as high.
Sometimes, it’s less about money and more about people! I’d love to hear your thoughts!!!